What we do:

Review of your site descriptions to
optimize search results Embed HTML text descriptions into your Web pages Submit your URL to top search engines Categorize & submit your URL to specific search engines

Page Title:

The title of your web page is the text that exists between the HTML tags . This is what is seen on the title bar of a web browser when someone is on your page. The TITLE is extremely important for search engine ranking for several reasons:

Most search engines put very high value on words in the title when it comes to how high your page ranks. Therefore, having keywords that are important to you in the title of your page will play a heavy role in boosting your rankings on many engines. Furthermore, in many cases, the closer your keyword is to the beginning of the title, and the percentage of the entire title occupied by the keyword may play a role in boosting your position.

Most search engines will also use your title when listing your site. Therefore, if you have a meaningful title for your page, when people see your listing on a search engine, they will be more likely to understand what your website is about. Our goal is to make your title meaningful. Give the reader a reason to visit your page.
When it comes to search engine listings, most people will choose to (or not to) click through to your site based on what they see in the title. It is the first thing they see, and first impressions are lasting.

META Keywords:

META Keywords are another way to help define what your web page is about. Not all search engines read them when they index your site, but they can play an important role in boosting your page's position.

Another thing we do is to use a few variations of the same word instead of
repeating it. An example of this would be to use fish, fisherman, fishing, fly fishing. We also don't limit your keywords to single words. We use phrases as well. Most people search with phrases, not single words, and you stand a better chance at getting high ranking on more focused phrases.

META Description:

The META Description is a vital element to any web page seeking listings on search engines.

It is important primarily for the following reasons:

The META Description is often used by search engines to describe your website in their listings. Usually, a search engine listing will have a Title and a description of the site listed. The Title is generally pulled from the Page Title, and the description is often taken from the META description if it exists. If there is no META Description, some search engines will try to guess what your site is about by reading text on the page. This will often lead to garbage in the listing, and can motivate web surfers to click through to a different site.

The META Description helps search engines know more about your site. This can help boost your rankings.

The META Description is like a short summary of your website.

Page Heading:

The Page Heading is text on a web page included in a Heading Tag. Many pages don't use them, but some search engines consider text found between these tags to be relevant in 'scoring' your page.

We keep it short and simple,yet we make sure it conveys who you are. A
keyword/phrase that is meaningful in he heading can help the site rank better. However, if it is not meaningful, it may confuse people reading it.

Image ALT Tags:

An Image ALT tag is part of the code that produces an image in HTML. This is the text that is displayed in the browser while the image is loading or if the image link is broken. Placing descriptive information that includes keywords (and concepts) can help boost your rank on some search engines.

Page Body:

The page body is the rest of your page that does not fall within any of the HTML tags. Above all else, we concentrate on making this section of your pages clear.

Most search engines look for content. They are more intelligent than you probably imagine. We tell the story of your website in the body, but we choose the wording carefully. Humans will see this page.
Remember, if all goes well and you get good positioning, people that find you through the engines will see this page first. We need to give them a reason to continue into your site instead of simply clicking their back button.

DOORWAY PAGE:

A web page that contains only the important details about your site. Lacking superfluous data such as graphics and irrelevant language. The Doorway Page is much more likely to get a better ranking in search engines based on the keywords and good descriptive text of your profile. The difference between a doorway page and a normal page is that its content has been optimized for a particular keyword phrase.

The Doorway Page can contain code that automatically sends visitors to your real website, though auto redirection is being treated by some search engines as spamming. In short, the Doorway Page has all of the data viewed as favorable by search engines with none of the distractions that diminish your chances of gaining a better search engine position.

GATEWAY PAGES - Site maps with content:

Let the spiders find your pages Gateway pages, unlike doorway page do not need to rank highly with search engines. Gateway pages use links in them to allow search engine spiders (robots) to find the optimized pages you want them to index.

It is not necessary for gateway pages to contain meta tags, text nor graphics, because its main purpose is to present spiders with a collection of links to your other web pages on your website. But since your viewers may see a gateway page, it may as well look and work like a useful page. A good page to use for this is the site
map. Spiders may do a "deep crawl" and index most of the pages on your site.
Secondly some spiders give a slight ranking boost to pages they "discover" themselves.

Put your gateway pages on a different website:

This may result in a small search engine boost for your pages, and to some degree will increase your inbound link popularity.

Your popularity is improved and Search engines will rate your organization's web pages slightly better. (a gateway page from a very popular site creates more use of the link and so your link popularity will be even better.